Sad Eyes Sell
This heart-strings-plucking case began with a half-day working session led by Tom Ahern. Together, board and staff worked up answers to key case questions such as “Why now?” and “What enemy will the donor defeat?” Pre-approving your messages in this way can trim months off a case-creation schedule.
In addition to the case statement, I designed a campaign logo and letterhead, and an inexpensive folder to hold proposals, individual program or project descriptions, naming opportunities, etc. All items that can be easily written and produced in-house.
Copy by Tom Ahern.
