DIRECT MAIL CATALOG
This little book perfectly demonstrates how inspiring it is for donors to see exactly how their gifts are used. Throughout its pages we describe dozens of items that will soothe the fears and improve the outcomes of pediatric patients and their families. Donors are asked to choose among them, and send in the funds for purchase. It’s perfect for parents who are teaching their kids about philanthropy, for organized groups to build fundraisers around—or for that rare donor who has always dreamed of having her name on a new MRI machine!
Now in it’s sixth year, this little piece has raised many tens of thousands of dollars.
Copy by Maggie Cohn
